- Client: Bridgestone
- Year: 2012
- Commission: Installation for Bridgestone 2012 press presentation
- Skills applied: concept development, graphic design, props research, exhibition layout and construction details threw CAD technical drawings, coordinating exhibition mounting
Commissioned by Bridgestone to design an installation for a press presentation that would express the brands Buying Motivation in am abstract and conceptual way. The outcome was a series of theatrical metaphorical ‘sets and props’ that communicated ‘security and common sense’. The sets recalled street mood threw use of street graphics, lamp posts, and traffic sign postings. The event took place in a breath taking location at the top of Milan’s currently tallest building, the new Palazzo della Regione.