- Client: Bridgestone
- Year: 2012
- Commission: Installation for Bridgestone 2012 press presentation
- Skills applied: concept development, graphic design, props research, exhibition layout and construction details threw CAD technical drawings, coordinating exhibition mounting
Commissioned by Bridgestone. The goal was to design an installation for a press presentation that would present the brands new high safety winter tire models in an abstract and conceptual way. The outcome was a series of theatrical metaphorical scenarios that communicated ‘security and common sense’. The sets recalled street mood through the use of street graphics, lamp posts, tar mat and traffic sign postings. The event took place in a breath taking location at the top of Milan’s currently tallest building, the new Palazzo della Regione.